There are two kinds of traffic on the net, good and… bad. Quality traffic represents a target demographic who may actually be interested in the product or service you are providing. These people are likely to return to your site if they like what they find, and there’s a distinct possibility that they will generate you significant revenue over time. Low quality traffic will usually make up the majority of your visitors; these are people who landed from search engine links, from reciprocal linking programs and random news sources. These people are unlikely to tour your website, and will have little interest in anything other than the exact reason they landed on your website.
What’s so bad about low quality traffic? Well, there is nothing inherently bad about it if you are prepared for it, but there are a few things that it might represent:
Search engines don’t understand your website very well and are sending the wrong people
You are over extending your marketing programs. Untargeted marketing is next to useless.
Good traffic might not be able to find your website as a result of the first two points!
Low quality traffic might look good on your monthly statistics, but a low quality surfer isn’t a tenth as valuable to you as a high quality one. Retarget your advertising campaigns, and slim down that hit count statistic. If you can remove ten low quality surfers, and replace them with just one new high quality surfer then you’ll improve the profitability and overall popularity of your website considerably.
